Implementation

New Member BodyAge
  - Provide new members with a Quick BodyAge Assessment during orientation. The report is ideal as a tool to promote personal training as a way to improve a new member's BodyAge. In addition, the BodyAge program report is a power tool to introduce and sell nutritional supplements, heart rate monitors and other services.
  - Use the Quick BodyAge assessment to introduce and up-sell to the full BodyAge Assessment.

Monthly BodyAge Promotions
  - Once or twice a month offer Quick BodyAge assessments to your members. The motivating report provides personal trainers the opportunity to discuss and sell, in a non-threatening manner, personal training services and nutritional supplements to your members.
  - Use the Quick BodyAge assessment to introduce and up-sell to the full BodyAge Assessment.

Revenue Projections

Average Personal Trainers Packages $ [need a valid number to calculate]
Number of new members per month
	Conservative	Likely	Aggressive
Personal Training Sales
#New Member Orientations/Month
Conversion into Personal Training	10%	15%	20%
Revenue/Month	$	$	$
# of BodyAge Promotions/Month	2	2	2
# of Quick BodyAge/Promotion	30	40	50
Conversion %	10%	15%	20%
Average Personal Training Sale	$	$	$
Revenue/Month	$	$	$
Assessment Revenue
Full BodyAge assessment Price	$   59	$   79	$   99
# New member Orientations/Month
# BodyAge Promotion Participants	60	80	100
Conversion from New Member Assessment	10%	10%	10%
Conversionfrom BodyAge Promotion	10%	10%	10%
Revenue/Month	$	$	$
	Conservative	Likely	Aggressive
Annual Revenue From Activities
Increase in Personal Training Sales	$	$	$
Assessment Revenue	$	$	$
TOTAL	$	$	$